I know some who spend gobs of time and money on selecting the perfect greeting card. I find most trite and a waste of resources. Personally, I’d prefer a simple handwritten note – sans corny copy line from a mega-corporation. But I will happily pay for one of Emily McDowell’s cards. Borne from her diagnosis of Hodgkin’s lymphoma, she created a line of cards that address difficult feelings and emotions in a real way.